Digital Commerce and Ecommerce Marketing in 2022

Nov 21, 9:00AM to Nov 25 , 2:00PM BST

About this Event

The 5 days Digital Commerce and Ecommerce Marketing in 2022 virtual conference from the London Marketing Society is aimed at providing hands-on experience on digital commerce and e-commerce marketing to both veterans and novices in the subject.

The year 2020 turned Digital Marketing into a buzzword, but what about Ecommerce Marketing? Some might not see the distinction, but it is big. Ecommerce marketing must be laser-focused, with marketing channels and funnels solidly in place. In this four-hour course, the London Marketing Society will make the difference abundantly clear, and they will show you how to succeed at it.

The four-hour Digital Commerce and Ecommerce Marketing in 2022 conference is also available as a client-customized private course via EventsX. Please contact the course administrator for details.

Who should attend

The program is particularly suited for:

Ecommerce platform/webshop owners
Ecommerce professionals
Digital marketers
Anyone interested in the subject

Why you should attend

Understand the nuanced meaning of e-commerce marketing.
Know how to successfully market your e-commerce business.

What are the benefits

Know how to create a cost-effective marketing campaign that increases leads.
Implement e-commerce marketing best-practices in your business.

What previous delegates have said about similar events

"Comprehensive event with excellent content."
"Really helped me understand funnels and the different ways that they can be used to increase conversions."
"I particularly enjoyed the section on influencer marketing. It opened my eyes to a number of things."

What you will get

Four-hour virtual training from experts in the field, people who have actually “been there and done it.”

Sponsors

Gold sponsor

Silver sponsor

Bronze sponsor

Schedule

Nov 21 9:00AM–10:00AM BST · Stage

Understanding the concepts of digital commerce and e-commerce marketing

We delve deeply into these two concepts, covering the nuances of each and why e-commerce marketing has a unique meaning in the greater world of digital marketing.

Nov 21 10:00AM–3:00PM BST · Session

Panel discussion: Grammar schools and private schools—views from both sides

Above all else, there must be tolerance. This panel discussion hopes to bring the views of both sides—independent/grammar and state schools—to the fore so as to increase understanding of a contentious subject.

Nov 21 12:00PM–3:00PM BST · Session

Understanding the omnichannel approach

Omnichannel is more than just marketing on multiple channels. It integrates offline and online experiences, different organizations, messaging, and branding.

Nov 22 10:00AM–1:00PM BST · Session

Understanding funnels

Probably one of the most important topics to understand in the e-commerce world, we delve into the subject of funnels, covering the different phases of a funnel and how to optimize it for maximum sales.

Nov 22 1:00PM–5:00PM BST · Session

The status of e-commerce marketing in 2022

The year 2020 broke all the rules. Ecommerce websites took off like a rocket. The momentum continued for much of 2021, and the shopping patterns of many people changed. Large chains now offer pickup services or door-delivery services. What is the trend in 2022? Will we ever go back to a fully in-person experience?

Nov 23 9:00AM–2:00PM BST · Session

Conversion rate

The sole purpose of e-commerce marketing is to turn leads into customers. One of the weakest points in this chain is conversion rate. Several minor factors can have a major impact on conversion rate and turn one’s marketing efforts into nothing.

Nov 23 2:00PM–5:00PM BST · Session

Is PPC still a thing?

Back in the early days of the web, pay-per-click advertising was a primary way to get visitors onto a website and turn them into buyers. But the ecosystem has changed drastically. Content marketing and social media seem to have taken over, and referrals from friends now drive a large portion of sales. We analyze this trend and the effectiveness or ineffectiveness of PPC campaigns

Nov 24 9:00AM–12:00PM BST · Session

What is wrong with the social media influencer paradigm

uring the Wild West days of digital marketing, celebrities were paid to endorse products that they had been incentivized to endorse. Eventually, the FTC put its foot down and websites, blogs, and social media personalities were required to disclose any personal gain they had received for promoting a product. The effect of this was significant. We look at the current status of influencer marketing and if it is still as big a deal as it once was

Nov 24 12:00PM–2:00PM BST · Session

Video killed the radio star—using video in your marketing efforts

Videos in marketing have an enormous impact on turning leads into buyers. We discuss best-practices for videos, the most effective channels, and how best to leverage video in your e-commerce marketing

Nov 24 2:00PM–5:00PM BST · Session

What worked in 2020 and 2021? From small to large e-commerce websites (because they’re different)

Amazon’s success in 2020 was big news, as was the success of many other online retailers. Lockdowns thrust these companies into success and the momentum of that success went well into 2021. But what works for large retailers isn’t necessarily what works for small ones. We look at trends, what worked, what didn’t, and why smaller retailers need to take what bigger retailers do with a pinch of salt

Nov 25 9:00AM–2:00PM BST · Session

Agile marketing approach

We discuss the exciting concept of Agile Marketing and how you can leverage it to achieve success in your e-commerce marketing efforts

Nov 25 9:00AM–2:00PM BST · Session

Q&A (open-ended)

The event ends with an open-ended Q&A session without a time limit. Attendees are encouraged to ask questions on any of the topics covered, or any other related topic

Nov 25 1:30PM–2:00PM BST · Session

How many marketers does it take to change a lightbulb? Tools and software to help reduce your HR burden

Large marketing plans no longer require enormous budgets and huge teams. This is particularly true in e-commerce marketing. New software and AI-powered tools automate much of the marketing efforts, reducing the need for large teams. The trick is to know where to find them and how to use them

Speakers

Evie Johnson

Head of Marketing

Grace Roberts

Co-Founder

Lily Wilson

Founder

Rosie Robinson

Marketing Expert - FMCG

Russell Atkinson

Chief Marketing Officer

Booths